The old SEO assumption was simple: rank higher, get more clicks. That assumption is weaker now. Google’s own documentation shows Search increasingly includes AI features that help people get the gist of a topic quickly and then decide whether to explore further, while featured snippets and other result formats can answer part of the query … Read more
Indian publishers still make a basic mistake: they write for desktop and hope the page somehow works on mobile later. That is backward. In India, mobile accounted for 68.14% of web traffic in February 2026, according to StatCounter, which means most readers are seeing your content on a phone first, not a laptop. Google’s own … Read more
A lot of publishers are still treating Web Stories like a cheap traffic shortcut. That is the mistake. Web Stories are still eligible for Google surfaces including Discover, but eligibility is not the same thing as performance. Google’s current documentation still supports Web Stories in Search and Discover, yet the platform has become much less … Read more