Mobile-First Content Formatting: What Indian Publishers Need to Fix Right Now

Mobile-First Content Formatting: What Indian Publishers Need to Fix Right Now

Indian publishers still make a basic mistake: they write for desktop and hope the page somehow works on mobile later. That is backward. In India, mobile accounted for 68.14% of web traffic in February 2026, according to StatCounter, which means most readers are seeing your content on a phone first, not a laptop. Google’s own … Read more

Web Stories Ideas That Still Have a Shot at Discover Traffic in 2026

Web Stories Ideas That Still Have a Shot at Discover Traffic in 2026

A lot of publishers are still treating Web Stories like a cheap traffic shortcut. That is the mistake. Web Stories are still eligible for Google surfaces including Discover, but eligibility is not the same thing as performance. Google’s current documentation still supports Web Stories in Search and Discover, yet the platform has become much less … Read more