IPL’s Sponsorship Boom Shows Cricket Is Becoming an Even Bigger Business Machine
IPL is not just getting bigger on the field. The money around it is getting harder to ignore. Reuters reported in March 2026 that Royal Challengers Bengaluru was sold for $1.78 billion, while Rajasthan Royals was valued at $1.6 billion, showing how aggressively investors now value IPL franchises. Reuters also noted that IPL media-rights values … Read more