Search in 2026 Feels Like Chat: How Follow-Up Answers Change What People Click (and What They Skip)

Search in 2026 Feels Like Chat: How Follow-Up Answers Change What People Click (and What They Skip)

Search in 2026 no longer feels like typing keywords into a box and scanning ten blue links. For many users, it feels closer to a conversation that evolves with every follow-up question. People now expect search systems to remember context, refine answers, and respond naturally as their intent becomes clearer. This shift has quietly changed … Read more