Why Creators Are Launching Their Own Marketplaces Instead of Online Stores
In 2026, creators aren’t just selling products—they’re building ecosystems. The shift toward creator led marketplaces marks a major change in how online selling works. Instead of launching single-brand online stores, creators are curating multi-brand marketplaces built around trust, taste, and community. This isn’t a branding experiment; it’s a response to how audiences actually buy today. … Read more